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From first enquiry to bound policy

Leads land in a shared pool, get scored and claimed. Quotes from every insurer sit side by side. Every call, email and follow-up stays on one record, all the way to the policy.

One record, start to finish

The lead becomes the opportunity, the accepted quote becomes the policy, and nothing is re-keyed along the way.

  1. Lead

    Open · Contacting · First Appointment

  2. Opportunity

    Information Gathering · Negotiating · Signed

  3. Quote

    Compared · Accepted

  4. Policy

    New Business · Active · Renewing

Every lead scored, claimed and followed up

Website, campaign and referral leads land in a shared pool, where brokers claim them before they go cold. Each lead carries a Conversion Likelihood score (Hot, Warm, Cool or Cold) worked out from its source, how quickly it was contacted, its stage and its activity.

  • Lead pools show how long every lead has waited
  • Conversion Likelihood from source, response time, stage and engagement
  • Website and campaign leads captured with their source
  • Claim or assign leads straight from the pool

Insurers compared side by side

Capture each insurer's quote on the opportunity and compare sections, VAPs and fees in one board. Send the quotation, accept the winner, and convert it into a policy with the cover already in place.

  • Import insurer documents or capture quotes manually
  • Sections, VAPs, members and fees lined up per insurer
  • Client PDF and email from the chosen quote
  • The accepted quote converts to the policy, cover included

Every touch on one timeline

Calls, emails, notes, tasks and meetings sit on the record in order, with who did what and when. Set a future contact date and the follow-up task books itself for the owner.

  • Filter the timeline by calls, emails, notes, tasks and meetings
  • Future contact dates create the owner's follow-up task
  • Renewals raised ahead of the policy anniversary
  • Field-level history shows every change and who made it

See which campaigns and brokers convert

Each campaign follows its leads through to the policies they became, with conversion and premium on its own dashboard. Brokers earn an Accountability Score from how fast they respond, how thoroughly they follow up and how often they convert.

  • Lead-to-opportunity-to-policy conversion per campaign
  • Premium, spend and funding in one view
  • Accountability Score tiers for every broker
  • Reports and dashboards on the same records

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